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Senior International Public Relations and Advanced Media Management Programme (USA)

Course Dates

Mon 6th October 14 - Fri 10th October 14

Mon 6th October 14 - Fri 17th October 14


Course Venues

USG (Universities at Shady Grove) Maryland, USA


Course Fee

£5000.00
(Cheque should be made payable to The Management School London)


Course Content

Introduction

The Senior International Public Relations & Advanced Media Management Programme is designed for senior public relations executives and managers from around the globe who want to increase their knowledge about best practices in researching, planning, implementing and evaluating strategic public relations and Advanced Media Practice.        

The faculty for the seminar is made up of university professor, seasoned executives and internationally recognized experts in the field of public relations, public affairs and media management.

 

Seminar Objectives

Describe best practices in public relations and advanced media management especially as it is practiced in the United States to senior public relations executives and managers from around the world.

Focus on the strategic and operational management of the public relations function for a variety of organisations- public, private, profit, not-for-profit.

Discuss and work on several case studies that have practical implications for senior managers.

Examine latest research results from scholars in the field.

Learn about the latest techniques in measurements and evaluation

Network and share experience with other senior executives and public relations managers.

 

Who should attend?

Public Relations Executives, Public Relations Managers, Directors of Public Relations, Directors of Information, Chief Press Secretaries, Media Managers, e.t.c

 

Practical Benefits.

Exposure to best practices, especially in the USA and the latest research in public relations and advanced media management skills.

Practical work on current issues, award winning cases and innovative techniques in public relations, lobbying and media management.

Opportunities to speak with senior practitioners and leading experts and how to make new professional relationships.

 

Course Content:

         

Key issues that affect senior executives who manage excellent public relations: latest research findings based on international studies.

 

  • Latest issues affecting public relations professionals from leaders of the Public Relations profession.
  • Newest developments in professional training and higher education in public relations.
  • Hands-on strategic planning training with participants developing specific plans that can be used on the job.
  • Latest trends in managing government public information.
  • Best practices in public affairs campaigns and lobbying the federal government in Washington, D.C.
  • Best practices in community relations and public information for cities and municipalities.
  • In-depth analysis of award winning campaigns about crisis communication management, financial public relations, environmental public relations  and integrated marketing communications.
  • Research innovations which public relations managers can use to plan and evaluate campaigns.
  • Best practices in lobbying state governments in the USA.
  • Best practices in political communication and media relations for senior elected officials.
  • Legal and ethical issues affecting the practice of public relations.
  • Cultural differences and similarities in public relations practices around the world.
  • Best practices in integrated communications campaigns involving advertising, marketing and public relations.
  • Best practices in counselling senior management about strategic public relations. 
  • Best practice in media management.

 

Practical benefits:

Organisations sending delegates to the International Public Relations and Advanced Media Management programme will benefit by giving their executives and senior managers:

  • Exposure to best practices, especially in the USA, and the latest research in Public Relations and Advanced Media Management skills.
  • Practical work on current issues, award winning cases and innovative techniques in public relations, lobbying & media management.
  • Opportunities to speak with senior practitioners and leading experts and to make new professional relationships.

 

Register Now

Course Fees & Payment

The fee for this programme is £3,500 (Three thousand five hundred pounds) for one week and £5,000 ( Five thousand pounds) for two weeks. The fee includes tuition and materials needed for the course as well as the travel costs of all field trips. The fees also include lunch ticket for each course day. All bookings must be paid not later than 4 weeks before the start of the course. Payment should be by bankers draft, made out in favour of The Management School.

International Attendance

The Management School London has developed a global reputation for the quality and value of its courses.  These have attracted participants from countries throughout the world, including Bahrain, Brunei, Cameroon, the Czech Republic, Finland, the Gambia, Ghana, Hungary, Kenya, Kuwait, Nigeria, Oman, the Philippines, Poland, Saudi Arabia, Singapore, South Africa, Tanzania, Thailand, Trinidad & Tobago, the United Arab Emirates, United Kingdom, United States, Zambia and Zimbabwe.

Accommodation

Delegates are responsible for arranging their own accommodation. The School will take no responsibility for any arrangements, which delegates might subsequently make.

Visas

Delegates requiring visas should advise the Management School London who will issue visa support letter.

Delegates are advised to start processing their visas at least two months before the Course starting date.  Delegates will receive a letter of acceptance from the School to accompany their visa application.

What previous participants said?

 “Meeting other experts gave me the impetus and energy to introduced many new ideas”.

“The course opened my eyes and allowed me to make many professional contacts all over the world”

It was the most exciting and interesting course I have attended.”

“The practical advice I received on the course has proven invaluable in my work”

“It  was a wonderful opportunity to learn from experts”

“I did not realise how stale I was becoming and can thank the course for giving me a new lease of life”


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