Senior International Public Relations and Advanced Media Management Programme (USA)
Mon 7th October 13 - Fri 18th October 13
USG (Universities at Shady Grove) Maryland, USA
(Cheque should be made payable to The Management School London)
Latest issues affecting public relations professionals from leaders of the Public Relations profession.
Newest developments in professional training and higher education in public relations.
Hands-on strategic planning training with participants developing specific plans that can be used on the job.
Latest trends in managing government public information.
Best practices in public affairs campaigns and lobbying the federal government in Washington, D.C.
Best practices in community relations and public information for cities and municipalities.
In-depth analysis of award winning campaigns about crisis communication management, financial public relations, environmental public relations, and integrated marketing communications.
Research innovations which public relations managers can use to plan and evaluate campaigns.
Best practices in lobbying state governments in the USA.
Best practices in political communication and media relations for senior elected officials.
Legal and ethical issues affecting the practice of public relations.
Cultural differences and similarities in public relations practices around the world.
Best practices in integrated communications campaigns involving advertising, marketing and public relations.
Best practices in counselling senior management about strategic public relations.
Best practice in media management.